Connecticut Fertility Association: Home Page

Connecticut Fertility Association was selected because they offer fertility treatments in addition to egg donation and surrogacy services. The company hosts a main website that markets fertility treatments, from where you can gain access to their egg donation and surrogacy website. The egg donation and surrogacy website is a place where donors and recipients alike access Connecticut Fertility Association’s services.

Organization Template: Section photo is in, number of people in each skin color category, individual categories, group category.


1.
Patient Resources: Newsletters, 1 White person, baby

2.
Patient Resources: Articles, 2 White people, baby, family

3.
Patient Resources: Join Email List, 1 non-White light skinned person, baby

4.
Patient Resources: Useful Links, 2 non-White light skinned people, baby, family

5.
Patient Resources: Your Privacy, 1 White person, baby

6.
Male Infertility, 2 White people, baby, family

7.
Upcoming Events, 2 White people, 1 non-White light skinned person, 2 White babies, 1 non-White light skinned baby, group of babies of different races

8.
Patient Resources, 3 White people, baby, family

9.
Patient Resources: Insurance, 1 White person, family

10.
Patient Resources: Forms, 1 White person, baby

11.
Patient Resources: Frequently Asked Questions, 2 White people, baby, family

12.
Patient Resources: Glossary, 2 non-White light skinned people, baby, family

13.
Picture is present on almost every part of homepage in the upper left hand corner, 2 White people, baby, family

14.
Home, 1 White person, 1 non-White person, 2 babies, 1 group of babies of different races

15.
Welcome to CFA, 1 White person, baby

16.
1 non-White light skinned person, baby

17.
Fertility Testing: Recurrent Miscarriages, 2 White people, baby, family

18.
Fertility Testing: Male Fertility, 3 White people, baby, family

19.
Basic Treatments: Hormonal Imbalances, 2 non-White light skinned people, family

20.
Basic Treatments: Laser Laparoscopy, 1 White person, baby

21.
Egg Donation and Surrogacy, 2 White people, baby, family

22.
Request An Appointment, 2 non-White dark skinned people, family

23.
Welcome to CFA: Your First Visit, 1 White person, baby

24.
Welcome to CFA: Testimonials, 4 White people, 2 babies, family

25.
Welcome to CFA: Meet Our Team, 2 White people, baby, family

Connecticut Fertility Association: egg donation/surrogacy website

Organization Template: Section photo is in, number of people in each skin color category, individual categories, group category

1.
Egg Donation/Surrogacy Home Page, 2 White people, 2 non-White light skinned people, 2 non-White dark skinned people, 2 babies, 3 families

2.
Become and Egg Donor: Do You Qualify? 1 white person, baby

3.
Find a Donor, 1 White person, baby

4.
Find a Donor: Before You Begin, 2 White people, baby, family

5.
Find a Donor: Getting Started, 1 White Person, baby

6.
Find a Donor: View Profiles, 1 White person, baby

7.
Find a Donor: Sample Profile, 2 non-White light skinned people, 1 white person, baby, 2 donors

8.
Find a Donor: Matching Options, 2 White people, baby, family

9.
Types of Surrogacy, 1 White person, baby

10.
Surrogacy: Getting Started, 1 non-White dark skinned person, baby

11.
Contact Us, 1 White person, baby

12.
Contact us, 2 White people, baby, family

13.
Testimonials, 3 non-White light skinned people, baby, family

Connecticut Fertility Association: Graphs

Connecticut Fertility Association’s main website and egg donation/surrogacy offshoot website are represented in graphs 5 and 6. White babies are the most represented group overall, on the main website, and on the egg donation/surrogacy website. Non-White dark skinned people are represented on the main website and on the egg donation/surrogacy website, in photographs of babies as well as families. This is significant in that it shows an obvious effort on CFA’s part to use diversity as a marketing tool for not only egg donation services but also fertility services in general.

CFA’s effort to put forth a racially diverse, but light skinned image, is further highlighted by the fact that the vast majority of the pictures used on both websites are in black and white. Therefore, even when non-White people are represented on the website, it is not done in an explicit way. Additionally, the only two pictures of donors on CFA’s website are very light skinned and racially ambiguous.

Overall Numbers