Graph 3 and Graph 4 map out how race is represented on FC’s website. White babies were by far the most represented image, with white families coming in second. In this entire website, there is not a single picture of a Non-White dark skinned person, despite Non-White light skinned babies, families, and donors all being present. Additionally, in every section other than “The Selection Process,” a White person or group of people occupies the most prominent photograph at the top of the page.
While this study does not provide an in-depth analysis of how websites describe their services, the fact that “The Selection Process” page of FC’s website contained three light skinned non-White people, in stark opposition to the rest of the website, justifies further analysis. Under the pictures of a non-White light skinned child and a non-White light skinned pregnant woman and her male partner, FC eases their potential clients worries about selecting a donor based on “characteristics.” While hair color, eye color, and family health history are all given examples of characteristics parents should take into consideration, FC does not make explicit references to race or even skin color.
Therefore, through the covert images of light skinned non-White people, FC’s message that clients are wholly rational by choosing an egg donor based on specific traits, works to shield the reality of what kind of babies are being produced. For, despite that non-White women are much more likely to be infertile, they are less likely to seek treatment (due to structural barriers) than White Women (Daar 2008, 39).
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