Connecticut Fertility Association: egg donation/surrogacy website

Organization Template: Section photo is in, number of people in each skin color category, individual categories, group category

1.
Egg Donation/Surrogacy Home Page, 2 White people, 2 non-White light skinned people, 2 non-White dark skinned people, 2 babies, 3 families

2.
Become and Egg Donor: Do You Qualify? 1 white person, baby

3.
Find a Donor, 1 White person, baby

4.
Find a Donor: Before You Begin, 2 White people, baby, family

5.
Find a Donor: Getting Started, 1 White Person, baby

6.
Find a Donor: View Profiles, 1 White person, baby

7.
Find a Donor: Sample Profile, 2 non-White light skinned people, 1 white person, baby, 2 donors

8.
Find a Donor: Matching Options, 2 White people, baby, family

9.
Types of Surrogacy, 1 White person, baby

10.
Surrogacy: Getting Started, 1 non-White dark skinned person, baby

11.
Contact Us, 1 White person, baby

12.
Contact us, 2 White people, baby, family

13.
Testimonials, 3 non-White light skinned people, baby, family

Connecticut Fertility Association: Graphs

Connecticut Fertility Association’s main website and egg donation/surrogacy offshoot website are represented in graphs 5 and 6. White babies are the most represented group overall, on the main website, and on the egg donation/surrogacy website. Non-White dark skinned people are represented on the main website and on the egg donation/surrogacy website, in photographs of babies as well as families. This is significant in that it shows an obvious effort on CFA’s part to use diversity as a marketing tool for not only egg donation services but also fertility services in general.

CFA’s effort to put forth a racially diverse, but light skinned image, is further highlighted by the fact that the vast majority of the pictures used on both websites are in black and white. Therefore, even when non-White people are represented on the website, it is not done in an explicit way. Additionally, the only two pictures of donors on CFA’s website are very light skinned and racially ambiguous.

Overall Numbers